THE SCIENCE OF SCENT: Dogs have amazing noses that are 10,000x more powerful than a human’s, but they have 80% fewer taste buds, Our all-natural scents are embedded throughout the material of the toy at the microscopic level so, as your dog chews, those tiny scent particles are released for their olfactory enjoyment, but barely enough for you to smell. Dogs use their super powerful noses to enjoy the scent – what they really love – instead of relying on fattening treats. FOUNDED BY DOG LOVERS: We are obsessed with dogs. When we developed our line, we looked at the science behind what made dogs enjoy their toys rather than designing toys from a human’s perspective (do you think a dog cares that her toy looks like a squirrel??) We also asked how human children were protected and used those same safety standards. Everyone at Playology remains committed to designing and developing the best, safest and healthiest toys we possibly can. TOYS THAT MAKE SCENTS TO DOGS: Ideal for senior dogs or puppies, Playology's Bounce Ball Toy features a 100% natural scent and adds a fun twist to a game of fetch. Its interior design makes a ‘crunching’ sound when chewed, adding additional interest to the toy. Whether playing in the house, yard or pool, your pooch will enjoy chewing and sniffing this unique toy over and over again. This toy floats and is suitable for light to moderate chewers. WE MAKE SAFETY A PRIORITY: Since there are no safety regulations on dog toys, we use the same standards created for children's toys. We create our 100% natural scents by taking millions of microscopic derivatives of the actual food and encapsulating them throughout the entire toy. All the joy of the scent, with no chemicals or unwanted calories. Our toys are tested to meet U.S. government safety standards for lead, phthalates, BPA and other toxins deemed hazardous. NO CALORIES: Trade treats for toys! Over 50% of U.S. dogs are overweight or obese. Our toys smell so engagingly delicious, you don’t have to add empty calories to make them interesting and rewarding. Our Playology toys are also incredibly easy to clean. Dirt and sand trapped on the surface of a toy can grind down your pup’s teeth. Simply rinse the Crunch Ball with warm water to keep it clean and chew-worthy! And with our Encapsiscent technology, the scent stays with the toy.